Choosing the right image format for product customization

Best for: Logos, icons, graphics with editable colors
Why use it: SVG files are lightweight, look sharp on all screens, and allow individual parts of a design to be recolored.
Extra benefit: Our designer can recognize separate paths in the SVG, so customers can easily customize the colors of different elements.

Use SVG whenever you want flexible, high-quality customization and color changes.

Best for: Graphics with transparency when SVG is not available
Why use it: PNGs can support color customization, but they’re more limited and may affect browser performance with large files.
Important note: Coloring large PNGs may cause slowdowns, and you will need to use PNG files below 2000x2000px to ensure proper coloring.

Use PNG only if SVG is not an option.

Best for: Product images and backgrounds
Why use it: JPEGs are great for displaying detailed images, but cannot support transparent backgrounds or recoloring.
Limitation: There will be no coloring option available for JPEG files.

Use JPEG for photos or when no color customization or transparency is needed.

Applies to: PNG and JPEG images — SVG is vector-based and always prints sharp, so it never triggers this warning.
What happens: If a PNG or JPEG is placed or enlarged so far that its print resolution becomes too low, the designer shows a low-resolution warning on the image.
Good to know: Customers can dismiss the warning with its close button if they are happy with the quality. The warning comes back automatically as soon as the image is resized again, so quality issues are never silently missed.

To avoid low-resolution warnings, use SVG where possible and upload PNG/JPEG files that are large enough for the intended print size.

Updated on: 22/07/2026

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